Compiled by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempted to produce HER, a social platform and dating app built by females for homosexual and bi-curious ladies, she understood that almost all (if you don’t all) of this present online dating sites in presence for either straight or homosexual everyone was mainly fashioned with guys in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we thought it had been ridicous no one had yet developed a dating application that has been created by and especially for homosexual or bi-curious women,” she claims. “That’s how all of it type of started.”

HER ended up being initially launched being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, but nevertheless wished to be kept through to the thing that was occurring within their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches when you look at the UK, l . a ., San Francisco, and new york, HER formally established in Boston this previous weekend. Based on Exton the Hub had been a choice that is logical as Boston was one of many top towns regarly required.

“Our girls don’t hook up for average of 10 times, therefore there’s a lot longer time when they have to be chatting to every other,” she says. “once you simply have actually a photo of a face you’ve got absolutely nothing to speak about, so our pages use content and events that are local assist girls satisfy one another and talk.”

Exton adds by having a laugh: “It’s got all of the lesbians, and precisely what links the lesbian community online.”

When users install the application, pages are presented one at the same time. But rather of merely a profile photo and a swipe-left or interface that is swipe-right the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social occasions “pinned” to a profile. When users “like” each other, communications are delivered, and dialogues will start. Furthermore, the primary site has a web log featuring a spread of lesbian lifestyle content that is a mix of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In metropolitan areas where HER is real time and boasting an energetic community of users (she remains mum on individual numbers), Exton states the reaction was acutely good through the LGBTQ community.

“I adore that girls show up and say, if I was gay or straight‘ I had no idea. We had been simply interested. And from now on I’ve met a girl whom I’m dating, and we nevertheless don’t determine if I’m gay or straight but at the very least there’s community where I am able to do this and start to become personally me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or perhaps the pet they met up.”

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